May 2017-November 2019
- Created, implemented, and maintained the organization’s first communications & marketing plan
- Utilized communications & marketing plan to meet attendance goals; analyze outreach efforts
- Media outreach/handled media requests for stories/interviews/photos; write and distribute press releases in conjunction with program staff on WMG’s events and initiatives; archived media coverage
- Wrote and edited for WMG’s print publications including biannual newsletters, annual reports
- Created, designed, wrote, copyedited promotional materials for WMG’s events, workshops, classes, initiatives, including: website banners, web articles, fliers, brochures, postcards, advertisements
- Managed promotions via the website (Drupal platform) by creating and posting content, formatting images, updating program pages in order to showcase events and services
- Managed WMG’s print and digital advertising to promote special events and services
- Created/curated/coordinated content for weekly email bulletins on Tucson and Phoenix activities; edited monthly email bulletins for WMG’s River Run Network, Flow365 and Monsoon Squad programs
- Created and delivered presentations for staff and interns on various continuing education topics
- Created/curated/coordinated social media content for consistent (generally 7 days/week) postings on Facebook, Twitter, Instagram. Grew the organization’s Facebook following by 86%: from 6,606 followers in Oct 2017 to 7,673 in Oct 2019
- Organized/managed/maintained the photo archive
- Lead producer of WMG’s major public and private events; garnered media coverage for public events including Homescape Harvest Tour, Arizona Gives Day, Giving Tuesday
- Recruited, organized, and trained volunteers for events and other organizational efforts
- Managed monthly donor program by recruiting new monthly donors through yearly campaigns, quarterly communications with donors, and donor thank you and recognition activities; well exceeding the goal of 10% annual growth. Monthly donors grew 51% during my tenure
- Keystone on fundraising campaigns, including: Arizona Gives Day, Monthly Donor Campaign, Summer Campaign, Giving Tuesday, and Year-end Campaign. Edited and formatted snail mail and email fundraising appeals, created/organized mailing lists; managed thank you notes – write, print, send in a timely manner; worked with local printers on nuanced print jobs and mailers
- Ensured high quality data management for WMG donors and prospects through proper and precise data entry and adding detailed information into WMG’s donor database
- Created meaningful connections with WMG donors through regular and engaging communication and personal contact; make targeted donation asks to individuals and businesses
- Managed and increased business sponsors for the organization overall and for specific events
- Dedicated to professional development by taking Alexander-Carrillo Do Good Better Workshop series; Social Media training with Pima County Public Library; Culturally Responsive Pedagogy Teacher Institute and Trans Competency & Gender Empowerment Trainings with Kore Press
